Election Broadcasts and Television: A Shift in Propaganda and Election Night

In depth

Election propaganda broadcasts on television are still aired at unconventional hours, even though social networks outpace them on every measure. The implication is that the broadcasts are losing the struggle for voters' attention.

A look at election propaganda from years ago shows how Israeli politics has changed, from television broadcasts to TikTok. However, the struggle for attention has remained similar to what it was.

On election night, television channels tried to play down the atmosphere, even though months of talk about fateful elections preceded it. Each channel adopted a narrative of its own and celebrated victory before the results were in, while the change bloc performed better by comparison. In the middle of the night, reality on the ground hit the studios, and a failure of oversight of the channels was recorded.