650 million euro mega-deal: iconic stadium to get a new name

In depth

Milan and Inter announced a new stadium that will replace San Siro, after 100 years in that stadium. According to ONE, the stadium will be called Generali and will be built as part of the venues where Euro 2032 will be played.

Milan and Inter agreed with the insurance company Generali on a naming rights deal worth 650 million euros over 20 years. According to Maariv, the stadium will hold 71,500 spectators and is expected to open ahead of Euro 2032. According to Sport5, the stadium cost 1.2 billion euros.

According to Walla, Milan gave up on an independent stadium in favor of a joint project with Inter, and now designates the land it purchased for a 20,000-seat basketball arena.