Mega-merger in feminine hygiene approved on condition Kotex sold in Israel

In depth

The Competition Authority approved the international merger between Kimberly-Clark and Kenvue, in a deal valued at about $40 billion. The approval was granted on condition that Kimberly-Clark sell its feminine hygiene business in Israel to an independent party.

According to Calcalist, the Authority was concerned that the merger would leave only two competitors in the market and lead to price increases. According to Channel 14, the concern is reduced competition and higher product prices.