The Fox Group opened the first flagship store of the Dyson vacuum cleaner brand in Israel, at the Big Glilot complex. According to Globes, the group received the brand franchise less than a year ago. Senior executives were asked about competition in the market and said the company is not afraid of competitors.
Guy Turner, senior engineer and multidisciplinary designer at Dyson, came to Israel for the launch. According to Ice, Turner said the company's robot identifies more than 200 household objects.
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Ice
Guy Turner, senior engineer and multidisciplinary designer at Dyson, said the company's robot identifies more than 200 household objects. (Ice)
Globes
Turner said the company is not afraid of competition, and that other companies are changing in response to Dyson's technologies. (Globes)
N12
Turner spoke about competition against Chinese brands, the justification for the device's price, and a camera inside the robot. (N12)
