Hoop Market: a venture that sells cheap, but is not yet profitable

In depth

Kasam Li, a former high-tech employee, founded Hoop Market to fight the cost of living and intermediary prices. The venture operates without Strauss and Osem, without promotions and without extensive advertising, and works with small suppliers.

The venture reaches 17,000 orders a month and a turnover of 5 million shekels. Customers include high-tech workers in Tel Aviv, students and residents of the remote periphery.

Kasam Li admits that "I burned money and I am still burning". The road to profitability is still long.