Arad continues to become more Haredi: Shufersal to convert the mall branch into 'Yesh Hesed'

In depth

The 'Yesh Hesed' chain will open a new branch in the RD commercial center in Arad within the coming month. The complex was purchased a year ago by two entrepreneurs from the Ger Hasidic movement, who intend to adapt it to the Haredi public.

The CEO of the 'Yesh Hesed' chain, Ran Aharoni, arrived at the complex together with the planning, branding and branch-establishment teams of the chain, ahead of the branch's opening. The commercial development comes against the backdrop of significant growth in the Haredi population in the city.

The chain's planned entry into the long-established commercial center is drawing opposition among residents. They fear the replacement of regular kashrut products with more expensive Badatz products and harm to workers' conditions, and are demanding that the chain commit to maintaining prices, variety and jobs.