Lilit Group to Acquire 51% of Vitamin Patch Brand MyPatch for About NIS 4 Million

In depth

Lilit Group is acquiring 51% of My Patch for about NIS 4 million. The company sells patches containing vitamins, minerals and plant extracts, and operates online.

The company was founded about a year and a half ago by Dor Sultan and partners Israel and Ido Bukobza, owners of the logistics group allcargo. With the acquisition, My Patch is expected to enter the major pharmacy chains and online platforms.

Lilit estimates that the wellness patch category has an annual growth rate of 16% and is expected to double in size by 2030. Uri Bilt, CEO of Lilit Cosmetics, said: "A category growing 16% a year, expected to double by 2030".