Rami Levy Considers Opening Stores Abroad

In depth

Rami Levy said in a podcast that talks are underway to open stores outside Israel, adding that there is strong demand for the chain abroad. According to him, prices in the United States are 3 to 4 times higher than in Israel.

Levy said he found price gaps in Miami compared with the country, and noted that Israeli products are sold there at higher prices. According to him, demand for Israeli products exists in the American market.

Large discount chains such as Costco already operate in the United States, as does Bingo of Baali Osher Ad, which has been trying to expand there for about a decade. The question of whether Rami Levy's model has a competitive advantage that can be exported remains open.