Apple CEO Pushes to Speed Up AI Development

In depth

Apple CEO John Ternus pressed software chief Craig Federighi to accelerate the pace of development of the company's artificial intelligence systems. Ternus expressed frustration that Apple is focusing on Siri upgrades and is not acting with the urgency that competitors in the technology market are showing.

According to a Bloomberg investigation, executives praised the Siri voice assistant publicly, while in closed rooms frustration grew over a deep lag behind OpenAI's agents. Ternus also demanded that Siri be turned into an independent AI agent.

The move comes amid concern over the departure of senior executives and a demand to develop autonomous control of devices, while internal tensions and delays put the company's future to the test.