Partner to Acquire Wiko for NIS 265 Million

In depth

Partner has signed an agreement to acquire cellular company Wiko for approximately NIS 265 million. Before the signing, the deal stood on the verge of collapse over a dispute concerning taxation, and after the parties reached understandings, a binding agreement was signed to acquire all of the shares.

Four months after the signing of a memorandum of understanding, the agreement was signed. Wiko moved from a net profit of NIS 21 million in 2024 to a loss of nearly NIS 4 million in 2025, and the company has more than 300,000 customers and a market share of about 3%.

Once the deal is completed, the number of Partner subscribers is expected to grow to about 3 million, compared with 3.7 million for Cellcom, and its market share is expected to rise from 23.5% to about 26%. Bezeq estimates that the deal will yield operational savings of about NIS 50 million in the short term and about NIS 100 million in the long term. Completion is subject to approval from the Ministry of Communications and the Competition Authority.