HaMashbir Enters Home Appliances Market, Will Sell Refrigerators, Washing Machines and Ovens Online

In depth

HaMashbir will enter the home appliances sector and sell refrigerators, washing machines and ovens online. The chain will also offer televisions, with free delivery to the home. Prices start at 750 shekels for an oven and 1,550 shekels for a washing machine.

This is a first-of-its-kind step for the veteran chain in Israel, which is entering the home appliances sector for the first time. The sector is estimated at about 10 billion shekels, and the chain continues to expand into a new field within a month.

Sales of the products in the chain's physical stores are planned later. Until then, the products will be sold online only.