David Schwimmer Stars in New Quince Campaign; Pro-Palestinian Users Call for Boycott of Brand

In depth

The American fashion brand Quince collaborated with David Schwimmer on its holiday campaign, in which he recreates the red sweater from the series "Friends". The campaign is titled "The Red Sweater".

The choice of Schwimmer, who since October 7 has publicly expressed support for Israel and the fight against antisemitism, drew hostile reactions from pro-Palestinian users. Some called him a "Zionist", called for a boycott of the brand and threatened to cancel orders.

The campaign refers to one of the series' iconic moments; the show is considered one of the most popular of all time. Schwimmer plays Ross Geller, and the red sweater remains one of the sitcom's most prominent symbols, 25 years after it was created.