Delta Expands Into Casual Wear and Basics; Quarterly Net Profit Falls 23%

In depth

The Delta chain is expanding its activity into casual wear and basic items, after years in which it focused on lingerie, pajamas and loungewear. The move places it in more direct competition with brands of the Fox group, while sales of the brands owned by Delta are weakening.

The chain currently has 170 stores. CEO Anat Bogner said these are not extreme fashion worlds that endanger the company, and that the expansion of the shopping basket is also being done through bedding and everyday clothing. Sales of the division in which the chain is included fell in the January–September period.

In the latest quarter, revenue rose 3%, but net profit fell 23%. Bogner said that a certain balance would be reached in early 2028, and added that this is not a change of trend, since profitability in Israel is more or less the same as last year. Delta continues to expand the Bath & Body Works chain in Germany, despite losses of about 10 million shekels since the start of the year.