Alona Ariely Lahav Appointed Chief Innovation, Marketing and Sales Officer at Shikun & Binui Real Estate

In depth

Shikun & Binui Real Estate has appointed Alona Ariely Lahav as Chief Innovation, Marketing and Sales Officer. Ariely Lahav will be responsible for the company's marketing and sales operations, innovation and customer experience. Her area of responsibility includes the initial contact with buyers, through to apartment handover and the warranty period.

Ariely Lahav has held senior positions at Avi Meliron, Aurora, Passages and Tnuva. In her previous role at Avi Meliron, she was Chief Marketing and Sales Officer.

The appointment follows Dan Moyal, who previously held this role and became embroiled in an extortion affair being examined by the Israel Securities Authority. The affair affected the management of the company's projects. Moyal was appointed CEO of real estate technology company Hiway.