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30 Years of Space Jam: Michael Jordan and Bugs Bunny on Screen
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Thirty years ago, in November 1996, Space Jam hit the screen, a film born from a Nike commercial that grossed about $250 million. At its center stood Michael Jordan alongside Bugs Bunny, and the film became one of the symbols of the 1990s.
The film became a cultural phenomenon that has almost no equivalent today, not because of its quality or the love for it, but because of the cultural moment it created, in which an entire generation found itself united.
ESPN marked the anniversary with behind-the-scenes revelations, including the clashes with Reggie Miller, the revenge against Grant Hill and the test that changed the Chicago Bulls.



