The Toto campaign directed by NBA star Deni Avdija won second place worldwide in a competition of the World Lottery Association in Sydney. The video promoting responsible gaming ranked second in the youth and young adult awareness category, in a competition in which gambling operators from some 90 countries took part.
Toto CEO Meir Bardugo said the achievement was exceptional.
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Toto CEO Meir Bardugo described the achievement as "exceptional".
Israel Hayom
Bardugo noted that the achievement is especially exceptional given global public opinion, which is not always sympathetic to Israel.