Ruthem Sela Launches New Dietary Supplements in Israel

In depth

According to Maariv and Ice, the better dietary supplement brand of Ruthem Sela is launching two new colostrum-based dietary supplements in Israel. The products were developed in collaboration with the Israeli biotech company MAOLAC and will be sold exclusively at Super-Pharm.

According to Ynet, colostrum proteins are extracted from the first milking of the cow near calving and isolated using MAOLAC's patent-protected technology. The better brand also works with the supplement brand of Kourtney Kardashian. According to Ynet, cheaper supplements are available at Iherb, but better claims that its patent enables efficacy seven times higher.