Cellcom changes network name to encourage voting

In depth

Cellcom has begun displaying the updated network name on its customers' screens as part of an initiative to encourage participation in the elections. According to Ice, the network name was changed to GO VOTE, and the move is meant to encourage the public to go out and vote in the elections for the 26th Knesset.

According to Channel 14, the label will appear at the top of phone screens until the time the polling stations for the Knesset close, and the company hopes the move will help raise turnout rates.