Strauss Group Unveils New Strategy and Investments in Israel and Abroad

In depth

Strauss Group revealed its strategy for 2027–2030, which includes an investment of more than NIS 2 billion in production infrastructure in Israel. According to Globes, the company is setting a target of annual growth of 7%–9% in net profit. According to Bizportal, the target for quantitative growth is 3%–5%.

The plan includes expanding activity in dairy, functional products and water, alongside expansion in Brazil and Europe. According to Bizportal, Strauss plans to go beyond the coffee sector in Brazil. According to Calcalist, the company will also operate in additional categories and additional countries. According to Israel Hayom, the company plans to buy its own shares in an amount of up to NIS 200 million.

According to Globes, the one-time profit of NIS 630 million is contingent on the completion of the purchase of additional shares in Strauss Pereti-Ley. According to Bizportal, the timing of the plan's publication coincided with political tension in Brazil, and the stock exchange there responded with declines. According to The Marker (Demarker), Strauss shares fell 7%, partly against the backdrop of the election results in Brazil.