Osem-Nestlé Launches PRO FIBER Line: Familiar Products Enriched with Protein and Dietary Fiber

In depth

The Osem-Nestlé group announced the launch of a new product line called PRO FIBER, which combines protein and dietary fiber in familiar products. In the first stage, products from Fitness and Taboul will be launched, and during 2027 Bamba, Pitavar, Pitot, pasta and Manna Hot will join them.

Pitot will be enriched with 22% protein and 8% fiber, and Manna Hot will be sold with 18 grams of protein and 8.5 grams of fiber. The products will be sold alongside the regular versions, and their price will be higher.

The launch is based on a global trend of consuming dietary fiber, and is planned as part of an investment of tens of millions of shekels that will be spread over two main phases.