Class Action Motions Against Shufersal and McDonald's Over Spam Claims Concerning Digital Invoice Dismissed

In depth

The District Court dismissed two motions to certify class actions against Shufersal and McDonald's Israel, which claimed that digital invoices sent to customers contained advertising that constitutes spam. The judge ruled that when a customer asks to receive an invoice on a mobile phone, including reasonable promotional content in it does not turn it into a prohibited advertisement.

The court ruled that limited advertising accompanying an invoice, whose main content is service information, does not necessarily constitute a violation of the Spam Law. The applicant was ordered to pay total court costs of 60,000 shekels in both proceedings. The plaintiff's counsel said he intends to appeal to the Supreme Court.